About

How It Works

Your ad becomes part of the journey. As passengers settle in for the 3.5-hour crossing across Cook Strait, your brand plays in rotation alongside destination content, café promos, and voyage updates - in lounges, cafés, and bars across both vessels. Passengers are on board for the full crossing, so every ad plays to completion - no skipping, and no competing for attention.

Book Now View Ad Specifications

How to Book

1
Book online. Choose your ad length (15, 30, or 60 seconds), your package (monthly or 3-month), and your go-live date. Bookings run on a rolling monthly cycle, so you can start whenever suits. Looking for something custom? Get in touch and we'll put a package together that suits you.
2
Confirm and pay. After you submit your booking, we'll send a booking summary covering your ad length, package, and booking dates. Once you've reviewed it and paid, your placement is confirmed and reserved.
3
Submit your creative. Send us your ad in both landscape and portrait versions, along with your landing page URL, at least 5 working days before your go-live date. We'll add a unique trackable QR code to your ad so passengers can scan straight through to your website. Once we’ve confirmed specs and reviewed content, we’ll get your ad scheduled. Full creative specifications are on our Ad Specifications page.
4
You're on screen. Your ad goes live across the Bluebridge ferry network, playing in rotation throughout every sailing for your booking period. If you'd like to refresh your creative mid-campaign, one swap per month is included at no extra cost.

Book Now

Rate Card

Ad Length

Monthly Price

3-Month Package (10% discount)

15s

$2,970

$8,020.00

30s

$4,560

$12,320.00

60s

$7,990

$21,580.00

1 minute +

POA

Terms & conditions apply. All pricing excludes GST. Rates valid until November 2026.

View Terms & Conditions

Additional Fees

Service

Cost

Details

Additional upload fee

$200

Applies to each media upload beyond the one free change included per month. Covers upload and scheduling across the network. A portrait and landscape version of the same ad counts as a single upload. Standard submission timeframes apply.

Reformatting fee

$500

Applies if supplied media needs re-encoding to meet specs and you'd like Eyemagnet Media to complete it. If your media doesn't meet spec, the upload will fail and we can't schedule it - this fee covers us fixing the file for you.

Urgent processing fee

$350

Applies where you need media uploaded and scheduled within 48 business hours.

Note: ‍

Standard media submission is at least 5 business days before go-live.
The urgent fee covers expedited turnaround inside that window.
Where media is supplied late and expediting is required to meet the booked go-live date, the urgent processing fee will apply.
Media that doesn't meet the required specifications will need to be corrected or resupplied, which may push out your go-live date.

View Terms & Conditions

Terms

Approval Process

All advertising content is reviewed by Eyemagnet Media for technical compliance before scheduling.
‍
Bluebridge Ferries retains final authority to approve or decline any advertising that conflicts with brand values or passenger experience standards. Approval decisions will be communicated within agreed turnaround times.

Where content is declined, Eyemagnet Media will notify the advertiser and provide the opportunity to submit revised creative within the same booking cycle where timing allows.

Cancellations

The three-month package includes a 10% discount and runs as a single committed booking.Cancellations made before final content is scheduled will incur a $500 cancellation/handling fee. No refunds are given once advertising is scheduled and live.

General

Eyemagnet and Bluebridge Cook Strait Ferries have the right to approve the quality, standard, and content of the material being displayed, and have sole discretion to refuse to display any material. Material not displayed due to non-compliance will not be subject to a refund unless alternative arrangements are agreed.

By submitting creative assets, the advertiser grants Eyemagnet and Bluebridge Cook Strait Ferries a non-exclusive licence to display, reproduce, and distribute the submitted content across the Bluebridge onboard screen network for the duration of the booking period. The advertiser warrants that they hold all necessary rights, licences, and permissions for the content supplied.

The advertiser indemnifies Eyemagnet and Bluebridge Cook Strait Ferries against any claims, damages, or costs arising from the content supplied.

Reporting

Campaign reporting is provided at the end of each booking period and includes confirmation of ad delivery and estimated audience reach. Reporting format and detail may vary as the service develops.