Bluebridge Onboard Media
Bluebridge carries over 400,000 passengers across Cook Strait each year on MV Livia and MV Connemara. Onboard media puts your message in front of a relaxed, captive audience during the 3.5-hour crossing, with zero skip rate and 100% completion.
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Choose Pulse for managed advertising on 20+ screens on board, or Flux for digital brochures at both terminals and on both vessels. Or run both.
See Pulse & FluxGet In Touch
Large Bluebridge Cook Strait Ferry named 'Connemara' sailing on calm blue water with lush green forested hills in the background and a small speedboat creating a wake nearby.
2 Vessels Livia + Connemara
2600+ sailings per year
20+ Screens Across both vessels
100% Completion, zero skip
3.5 Hours Captive audience per crossing
Three women sitting in a modern lounge area with gray chairs; one woman in a bright pink top is using a smartphone while holding a glass of wine, another woman in a white top is smiling and talking, and a third woman in a brown top is sitting back with her arms crossed. A large TV on the wall displays an image of a cruise ship on a blue sea with mountains in the background.
Why Bluebridge Onboard Media?
Your audience is already on board. Here's why this works.
A smiling man wearing white and headphones around his neck sitting in an airport or ferry terminal waiting area, looking at a woman in green who faces him, with rows of seats and other passengers visible in the background along with large windows on the right.
Simple black and white icon of an eye with a circular pupil in the center representing vision or viewing.
Captive audience, zero skip rate

Passengers are on board for the full 3.5-hour journey, and your ad plays in rotation throughout. Every play runs to completion, every time.

Measurable results

Every ad and tile carries a unique QR code with your website and tracking parameters built in. Passengers scan straight through to your website, and you track the engagement in your own analytics.

400,000+ passengers, premium placement

Bluebridge carries over 400,000 passengers across Cook Strait annually. Your ad plays on 20+ screens across lounges, cafés and bars on both vessels, alongside destination content and voyage updates, not buried in a feed.

Professionally managed, zero hassle

Book your slot, submit your creative, and you're on screen. We handle the rest.

Rate Card
These are our standard packages. If you're after something more tailored, whether that's a different ad length, a longer run, or a campaign built around your goals, we'd love to hear from you.
Ad Length
Monthly Price
3-Month Package (10% discount)
15s
$2,970
$8,020.00
30s
$4,560
$12,320.00
60s
$7,990
$21,580.00
1 minute +
POA
POA
Terms & conditions apply. All pricing excludes GST. Rates valid until November 2026.
View Terms & Conditions
On Board & On Brand
“Quotes from customers eventually. Initially just onboard photography showing screens in situ, passenger environment, lounge/café/bar settings.“
— John Doe Head of Marketing & Corporate Affairs | Company
“Quotes from customers eventually. Initially just onboard photography showing screens in situ, passenger environment, lounge/café/bar settings.“
— John Doe Head of Marketing & Corporate Affairs | Company
“Quotes from customers eventually. Initially just onboard photography showing screens in situ, passenger environment, lounge/café/bar settings.“
— John Doe Head of Marketing & Corporate Affairs | Company
How to Book
  • 1

    Get in touch or request a quote online. Tell us about your campaign and what you want to achieve. We'll help you work out the best plan for your timing and budget.

  • 2

    Confirm and pay. We'll send you a booking summary with your pricing to review. Once payment is received, your booking is confirmed and your placement is reserved.

  • 3

    Submit your creative. Send us your ad or tile at least 5 business days before your go-live date. We'll check it against the specs and get you scheduled. Full specs are on our Ad Specifications page.

  • 4

    You're on screen. Your campaign goes live on your go- live date.

Get a QuoteGet in Touch
Customer Examples
Interior of a spacious lounge area with multiple gray armchairs and small white round tables on a blue patterned carpet, large windows showing a cityscape, and a digital screen on the wall with a message about stopping pests invading lakes and rivers.
Interior hallway of a ferry or ship with shiny metal columns, frosted glass partitions, beige seats in a lounge area on the left, tiled floor, and overhead blue signs indicating directions to toilets and recliners; a digital screen on the right displays a Coastguard support message above a fire extinguisher.
Interior of a spacious lounge area with multiple gray armchairs and small white round tables on a blue patterned carpet, large windows showing a cityscape, and a digital screen on the wall with a message about stopping pests invading lakes and rivers.
Interior hallway of a ferry or ship with shiny metal columns, frosted glass partitions, beige seats in a lounge area on the left, tiled floor, and overhead blue signs indicating directions to toilets and recliners; a digital screen on the right displays a Coastguard support message above a fire extinguisher.
Interior of a spacious lounge area with multiple gray armchairs and small white round tables on a blue patterned carpet, large windows showing a cityscape, and a digital screen on the wall with a message about stopping pests invading lakes and rivers.
Frequently Asked Questions
What's the difference between Pulse and Flux?
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Pulse is managed advertising. Your ad plays in rotation across 20+ screens in the lounges, cafés and bars on both vessels. Flux is a digital brochure stand. Your tile sits in a grid with other advertisers on four screens, one at each terminal and one on each vessel. You can run one or both.
How much does it cost?
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Pricing starts at $2,970/month for a 15-second ad. We also offer 3-month packages with a 10% discount. All pricing excludes GST. See the full rate card above for details.
What ad lengths are available?
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Pulse spots are 15, 30 or 60 seconds, and longer lengths are available on request. Flux tiles show for at least 30 seconds in every 90, so supply a 30-second video or a still image.
What format does my ad need to be in?
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For Pulse, MP4 video is recommended, in landscape (3840 × 2160) and portrait (2160 × 3840). For Flux, MP4 video or JPG at your tile size: 960 × 720 for a Standard Tile or 960 × 2160 for a Feature Tile. Full details are on our Ad Specifications page.
Do I need to provide both landscape and portrait versions?
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For Pulse, yes. The ships have both landscape and portrait screens, so we need both versions to give your ad full reach. It's the same ad in two sizes and counts as one upload. For Flux, you only need one version, at the size of the tile you've booked.
How does the QR code work?
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Send us your landing page URL with your creative. We add a QR code with our standard tracking parameters to your ad or tile, so passengers can scan straight through to your website and you can see the visits in your own analytics.
How far in advance do I need to submit my creative?
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At least 5 business days before your go-live date, for both Pulse and Flux. That gives us time to check specs, review content and get you scheduled.
Can my ad be rejected?
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Bluebridge and Eyemagnet Media reserve the right to review all advertising content. Ads and tiles need to fit Bluebridge's brand values and passenger experience standards. If we decline something, we'll let you know so you can send revised creative.
Do you provide reporting?
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Yes. At the end of each booking period, we confirm your ad delivery and estimated audience reach. The QR code on your ad or tile also lets you track website visits in your own analytics.
I don't have an ad ready. Can you make one?
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We don't offer creative production, but we're happy to point you in the right direction. Your ad or tile just needs to meet our specs, and we'll handle the rest.
How do I get started?
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Get in touch, or request a quote online. We'll send you a booking summary with your pricing, and once payment's received, you're confirmed.
A man and a woman standing outdoors on a boat with a scenic background of hills and water, smiling and engaging in conversation.
Get In Touch

Got questions? We'd love to hear from you. Drop us a line at hello@eyemagnet.media or fill in the form and we'll be in touch.

Two women wearing sunglasses smiling and taking a selfie outdoors near a body of water with mountains in the background, one wearing a blue top and the other an orange cardigan.
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