Bluebridge Onboard Media
Bluebridge carries over 400,000 passengers across Cook Strait each year on MV Livia and MV Connemara. With 30+ screens across lounges, cafés, and bars, onboard media delivers your message to a relaxed, captive audience during a 3.5-hour crossing — with zero skip rate and 100% completion.
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Large Bluebridge Cook Strait Ferry named 'Connemara' sailing on calm blue water with lush green forested hills in the background and a small speedboat creating a wake nearby.
2 Vessels Livia + Connemara
2600+ sailings per year
30+ Screens
100% Completion, zero skip
3.5 Hours Captive audience per crossing
How It Works
Your ad plays as part of Bluebridge's onboard content programme, appearing in rotation alongside quizzes, destination highlights, café promotions, and voyage updates throughout each 3.5-hour sailing. Passengers see your ad multiple times in a natural, non-intrusive way.
  • Content plays across 30+ advertising screens in lounges, cafés, and bars on both vessels simultaneously.
  • Your ad plays in rotation across more than 50 sailings a week, delivering over 2,000 plays per month.
  • Ads are professionally scheduled and managed. No repetitive loops, no clutter.
  • Audio is not available on onboard screens. All creative should be visually led with clear on-screen messaging.
  • The network runs both landscape and portrait screens. We need both versions to give your ad full reach across the vessel.
Contact Us
How to Book
  • 1

    Book online. Choose your ad length, package, and go-live date.

  • 2

    Confirm and pay. We’ll send you a booking summary to review. Once payment is received, your booking is confirmed and your placement is reserved.

  • 3

    Submit your creative. Send us your ad creative at least 5 business days before your go-live date. We'll confirm specs, review content, and get you scheduled.

  • 4

    You're on screen. Your ad goes live across the Bluebridge Ferry network.

Book Now
Three women sitting in a modern lounge area with gray chairs; one woman in a bright pink top is using a smartphone while holding a glass of wine, another woman in a white top is smiling and talking, and a third woman in a brown top is sitting back with her arms crossed. A large TV on the wall displays an image of a cruise ship on a blue sea with mountains in the background.
Why Bluebridge Onboard Media?
Your audience is already on board. Here's why this works.
A smiling man wearing white and headphones around his neck sitting in an airport or ferry terminal waiting area, looking at a woman in green who faces him, with rows of seats and other passengers visible in the background along with large windows on the right.
Simple black and white icon of an eye with a circular pupil in the center representing vision or viewing.
Captive audience, zero skip rate

Passengers are on board for the full 3.5-hour journey, and your ad plays in rotation throughout. Every play runs to completion, every time.

Measurable results

Every ad carries a unique QR code with your website +  tracking parameters built in. Passengers scan straight through to your website, and you track the engagement in your own analytics.

400,000+ passengers, premium placement

Bluebridge carries over 400,000 passengers across Cook Strait annually. Your ad plays on 30+ screens across lounges, cafés, and bars on both vessels - alongside destination content and voyage updates, not buried in a feed.

Professionally managed, zero hassle

Book your slot, submit your creative, and you're on screen. We handle the rest.

Rate Card
These are our standard packages. If you're after something more tailored, whether that's a different ad length, a longer run, or a campaign built around your goals, we'd love to hear from you.
Ad Length
Monthly Price
3-Month Package (10% discount)
15s
$2,970
$8,020.00
30s
$4,560
$12,320.00
60s
$7,990
$21,580.00
1 minute +
POA
POA
Terms & conditions apply. All pricing excludes GST. Rates valid until November 2026.
View Terms & Conditions
On Board & On Brand
“Quotes from customers eventually. Initially just onboard photography showing screens in situ, passenger environment, lounge/café/bar settings.“
— John Doe Head of Marketing & Corporate Affairs | Company
“Quotes from customers eventually. Initially just onboard photography showing screens in situ, passenger environment, lounge/café/bar settings.“
— John Doe Head of Marketing & Corporate Affairs | Company
“Quotes from customers eventually. Initially just onboard photography showing screens in situ, passenger environment, lounge/café/bar settings.“
— John Doe Head of Marketing & Corporate Affairs | Company
Customer Examples
Interior of a spacious lounge area with multiple gray armchairs and small white round tables on a blue patterned carpet, large windows showing a cityscape, and a digital screen on the wall with a message about stopping pests invading lakes and rivers.
Interior hallway of a ferry or ship with shiny metal columns, frosted glass partitions, beige seats in a lounge area on the left, tiled floor, and overhead blue signs indicating directions to toilets and recliners; a digital screen on the right displays a Coastguard support message above a fire extinguisher.
Interior of a spacious lounge area with multiple gray armchairs and small white round tables on a blue patterned carpet, large windows showing a cityscape, and a digital screen on the wall with a message about stopping pests invading lakes and rivers.
Interior hallway of a ferry or ship with shiny metal columns, frosted glass partitions, beige seats in a lounge area on the left, tiled floor, and overhead blue signs indicating directions to toilets and recliners; a digital screen on the right displays a Coastguard support message above a fire extinguisher.
Interior of a spacious lounge area with multiple gray armchairs and small white round tables on a blue patterned carpet, large windows showing a cityscape, and a digital screen on the wall with a message about stopping pests invading lakes and rivers.
Frequently Asked Questions
How does onboard advertising work?
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Your ad plays as part of Bluebridge's onboard content programme, appearing in rotation across 30+ screens in lounges, cafés, and bars throughout each 3.5-hour sailing.
How much does it cost?
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Pricing starts at $2,970/month for a 15-second ad. We also offer 3-month packages with a 10% discount. All pricing excludes GST. See the full rate card above for details.
What ad lengths are available?
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 15 seconds, 30 seconds, or 60 seconds. Custom durations over 60 seconds are available on application.
What format does my ad need to be in?
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MP4 (H.264 codec), 3840x2160 for landscape or 2160x3840 for portrait, 16:9 or 9:16 aspect ratio, 60fps, max 250MB. Audio is not available on onboard screens so all creative should be visually led. Full specs are on our How It Works page.
Do I need to provide both landscape and portrait versions?
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Yes. The network includes screens in both orientations, so we need both versions to ensure your ad displays correctly across all screens. The screens run right through the passenger spaces on board, so the media works best across every available screen rather than a single orientation. That's what gives you the full reach across the vessel.
How far in advance do I need to submit my creative?
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At least 5 business days before your go-live date. This gives us time to review specs, confirm content, and get you scheduled.
Can my ad be rejected?
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Bluebridge and Eyemagnet Media reserve the right to review all advertising content. Ads must align with brand values and passenger experience standards. If content is declined, we'll let you know and give you the opportunity to submit revised creative.
Do you provide reporting?
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Yes. Campaign reporting is provided at the end of each booking period and includes confirmation of ad delivery and estimated audience reach.
I don't have a video ad — can you create one for me?
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We don't offer creative production, but we're happy to point you in the right direction. Your ad just needs to meet our specs and we'll handle the rest.
How do I get started?
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Book your ad online and we'll send you a booking summary to review. Once payment's received, submit your creative and you're on screen.
A man and a woman standing outdoors on a boat with a scenic background of hills and water, smiling and engaging in conversation.
Get In Touch

Got questions? We'd love to hear from you. Drop us a line at hello@eyemagnet.media or fill in the form and we'll be in touch.

Two women wearing sunglasses smiling and taking a selfie outdoors near a body of water with mountains in the background, one wearing a blue top and the other an orange cardigan.
Contact Us
Submit the form and our team will be in touch
How It Works
Book Now
Submit Creative
Contact
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